FractionalRevOpsforB2BCompanies
I help B2B startups and SMEs set up scalable GTM foundation - CRM, AI-powered outbound, reporting, sales processes and frameworks - so teams stop firefighting and start scaling.
Audit pipeline, positioning, and technical buyer friction.
Operationalize playbook across outbound, enablement, CRM.
Transition execution in-house with rigorous GTM metrics.
Can I help you? Check the three.
GTM has changed. The teams that rewire fast win the next cycle.
AI changed how we operate
It's not just outbound. Automations, enrichment, research, internal ops — AI is the new baseline across the entire business, not a side experiment.
GTM tooling is exploding
Dozens of tools have to talk to each other cleanly. Data integrity and architecture decide whether your stack accelerates the team or slows the company down.
Most CRMs are broken
Half-implemented HubSpot, messy pipelines, no reporting leadership can trust. The CRM must be the single source of truth to run the business.
I build and fix GTM operations — so your team can sell, not troubleshoot.
GTM Strategy & Motion Design
ICP, segmentation, messaging, channel mix and outbound strategy — the foundation your whole motion runs on.
HubSpot Setup & Optimization
From clean implementation to full RevOps stack — pipeline structure, automation, integrations and lifecycle logic.
AI-Powered Outbound Automation
Modern outreach with Clay, Apollo, Make and LLM workflows — high-quality, signal-based pipeline at scale.
Reporting & Forecasting
Dashboards leadership actually trusts — clean attribution, conversion analytics, and forecasting that holds up.
Sales Enablement & Onboarding
SPICED, MEDDPICC, BANT — playbooks, training, and ramp programs that cut time-to-productive in half.
Audit pipeline, positioning, and technical buyer friction.
Operationalize playbook across outbound, enablement, CRM.
Transition execution in-house with rigorous GTM metrics.
Cross-Functional Alignment
Sales, marketing and product on the same operating rhythm — shared metrics, clean handoffs, no firefighting.
8+ years building GTM for B2B — from first customer to scaled operations.
Alasco
Regulate
German Accelerator
TVINN
Arbo
Riedel Immobilien
neno
NIMMSTATwo ways to work with me. Pick the one that fits where you are.
Ad-hoc projects
You know the problem. I drop in, fix it cleanly, and hand it back operational.
- Past exemplary projects — a selection
- Automated outbound system
- New quoting / CPQ process
- CRM cleanup & migration
- Reporting & dashboards fix
- One-off RevOps sprint
Full RevOps program
Three phases. One internal owner. Full know-how transfer.
- 01Strategic SetupDiagnostic
Map current state, define the target operating model, design the GTM architecture.
- 02Co-Creation & EnablementDeployment
Hands-on build of CRM, automation, dashboards, playbooks — with an internal owner trained.
- 03Ongoing CoachingScale
Fractional support, optimization sprints, hiring help — keep the system compounding.
Operators who've felt the difference.
"Kevin helped us set up the strategic foundation, processes, and infrastructure we needed. It brought an entirely new level of speed, transparency, and focus to how we go to market."
"Alasco wouldn't be where it is today without Kevin. From our earliest days he brought structure, strategy, and momentum that shaped our entire GTM approach."
"Working with Kevin felt like a GTM masterclass. I walked away with frameworks, clarity, and confidence — and learned more in a few sessions than I had in months."
Let's talk about your GTM
I work with a small number of companies at a time. If this sounds like your situation, send me a message and let's figure out if there's a fit.